Many people who are beginners in Internet Marketing often have the problem of deciding what niche to focus on. A very popular niche is Google Adsense. But what exactly is google Google AdSense?
I like to think of it this way and use the television industry as a model for Google AdSense. The very successful shows on TV make a fortune in advertising. For example the show "Friends", which was one of the most successful TV shows in history, raked in vast sums of money for the show's creators. The actual show itself did not generate the cash, it was the advertising within the show that created the money.
This is the same with Google AdSense. Think of your website as the TV show and Google AdSense as the adverts that run through it. Advertisers who want to place ads appropriate for your website can do so through AdSense. The good news here is advertises can laser focus their adverts. Using the TV show example advertisers can typically get a good feel for the demographics of people watching the show, but they have no idea if you are shopping for a new car a vacation or a new smart phone.
With AdSense they can be very targeted with their advertising. For example if you are looking to sell sleeping bags you can target your ads to only appear on web sites that are specific to the subject, in this case sleeping bags. This allows the advertisers to get a much better Return On Investment (ROI).
So how do you actually make money through Google AdSense? The way the business model works is the advertisers' pay Google some money in each time one of their adverts is clicked - this is why this is often refer to as Pay-Per-Click (PPC). If the advert is on your site Google will give you a slice of the money.
So to be successful in this business model you will need at a set of sites that generate a good amount of traffic. You can then place AdSense ads on your site and you'll be rewarded every time somebody clicks on one of the ads.
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