Wednesday, April 29, 2009

Hey, Merle...'Are the Good Times Really Over For Good' for Google Adsense?

There's a report circulating on the Internet that the 'glory days' of Google Adsense are over -- because of a simple anti-website-publisher change that Google made to its Adwords program earlier this year.

Adwords is Google's contextual advertising innovation for Internet advertisers that lets any average person (or small business, or large company) set up his/her/its own ads -- to appear either on the Google Search Engine Page or on website pages like ours, or on both. Adsense is Google's advertising innovation for website developers, which gives websites like ours the chance to earn small dollops of cash each time a site visitor clicks a contextual ad we display. Adsense helps website developers defray expenses related to website improvement and maintenance.

The aforementioned 'Death Of Adsense' Report, states that Google changed its Adwords Program in March 2006 to allow Adwords advertisers to bid a separate price for ads that displayed on the Google Search Engine Page as opposed to ads that displayed on website pages.

From that date forward, an Adwords advertiser could bid high for favorable Search Engine results (which, it is the claimed, are generally more beneficial to advertisers) and bid low for well-placed ads on websites (which, it is claimed, are generally less beneficial for advertisers). And, according to the author of 'Death of Adsense', that's exactly what advertisers have gradually done over the last 6 months -- causing Adsense revenues for websites to wilt badly.

Because we joined the Adsense Program around the time that the change was being implemented (unbeknownst to us), we really can't compare our experience now with the so-called 'glory days' of Adsense. There have been no 'glory days' for us to recall -- nor to compare with. Just a modest trickle of encouraging and much-appreciated pocket-money.

Monday, April 27, 2009

5 Ways to Make More Money With AdSense

Whether you own a website or not, you must be familiar with Google AdSense. You most often see these ads in websites, blogs and almost anywhere on the internet. If you create a website or a blog, Google AdSense is a readily available application that you can sign up. All you have to do is allot a space and Google will place ads on your site.

If you have been displaying those ads in your website and been wondering how you can make more money with AdSense, you might want to know some ways to give that moneymaking opportunity a boost. Here are 5 of them.

1. Increase your targeted traffic. One basic rule of making great money online is targeted traffic. If you want to make more money with AdSense, you also need to focus on getting targeted traffic to your site. Targeted traffic are your online visitors who arrive at your website by searching for your keywords or related terms of your site or ads. In other words, they are individuals online who are most likely interested to click on your ads because they are interested on them. AdSense clicks from your targeted traffic often costs higher and these can be generated if you make your site more visible in the search engines. You may work on that by advertising, optimizing your site in the search engines with keyword enriched site, search engine friendly layout and building links to related sites.

2. Target a relevant ad. Having a relevant ad to your content also matters if you want to make more money with AdSense. The more relevant the ads you have to your content, the more visitors will be more interested to click on your ads. If you noticed that some ads may not be related to your blog try to check what triggered the irrelevant ad. Most often, it is determined by the keywords in your page, the text links you have on the page and the text links you use in referring to the page or the title of the page. If you want to have relevant ads appearing in a page, modify these items so AdSense can give you a relevant ad.

3. Proper placement and layout. Where you put your ads in your site is also important to make money from them. Place ads where visitors are focusing their eyes on. The top and the left side of the page could be good spots but may not be as good as ads inline with your content. The bottom part is not quite a good place though. Ad color is also a factor. Gone are those days that brightly colored ads attract the most attention. These days, the more the ad blends with the content and color of your site, the better it performs.

4. Create good content. Make your site something that is not a classified ads page. Good content will also attract traffic to your site. Do not forget your keywords as this will also help you generated targeted traffic which will give you good earnings from AdSense.

5. Do not get involve with click fraud. The first thing you may want to avoid if you want to make more money with AdSense is involving yourself in click fraud. Make sure you comply with Google AdSense terms of service, or else, you will be banned and can put all your efforts and earnings to waste.

Thursday, April 9, 2009

The Death of AdSense?

Well love it or hate it, it is not dead. The only people saying it is dead are those that have been slapped by Google and experienced a big drop in earnings. Okay for sure AdSense earnings have taken a tumble since the big guys changed their AdWords policy and took most keywords up from 25 cents to $2+. So admittedly this will have caused some advertisers to throttle back on their spending. However there is a big plus as a result of this change for ad publishers not a negative as some will tell you. So what is the upside I hear you cry?

Money, plain and simple and that is the truth. As a result of some words going up in price eightfold or more this means that as an AdSense publisher the same click is now potentially worth eight times as much revenue to you. Indeed I have seen 25 cent clicks now bring me in just under $4, which has to be a good thing right. On a good day I hear one of the top Gurus Michael Cheney breaks $1,000 per day.

Also if AdSense is dead then why isn't Google going bust? It makes its money from AdWords revenue, and as it still makes a profit of several hundred million then at a fair guess it still has a lot of advertisers spending huge amounts of money on advertising. Hence by default it is also still paying out a lot to its publishers as thousands of people are not simply closing down their websites or removing all the ads are they?

So whilst people may have seen a drop in there AdSense income if you are in it for the long game then you will continue to make money with the ad programme.

Thursday, April 2, 2009

Google AdSense Review - Learn Secrets Here

AdSense is a simple program to comprehend, it offers a beneficial form of promoting, adding a lot of benefits to all individuals in the chain. In this Google AdSense review I will show you the effects it could have on a business; you will see people encourage this type of promotion.

As for the surfing public AdSense banners are in all probability the most direct variant of promoting available, since they can be orchestrated to many new sites they would not have otherwise found. Suffice to say, if you've an AdSense banner on your web site, and a great number of visitors you will know it provides a large fiscal profit.

Indeed why should it work for the purchasers clicking the links, contrary to the accepted approach.

They are assisted by today's society. With bloggers and data based articles online, people may be encouraged to conclude purchases, which AdSense could provide links to applicable suppliers whilst also benefiting the publisher.

And the beauty of this is, that it works for web site visitors as well. As a matter of fact Google saw that by satisfying the people who are looking for something, and guiding them to what they need faster, everyone wins.

It's because of this that a great number of websites promote through AdSense in both content and search. They do it since in the end they learned that it works for everybody.

When we enter a web site and we see graphical type banners, our primary thought is to strike it out of our mind, because it's of no interest to us.

That's because orthodox banner advertising is unsuitable. It is exactly because people understand that they do not want to look at flashy banner ads because they think they'll be wasting their time with them.

We have got accustomed to banners that do not interest us. And we are used to them having skilled graphics. So we of course associate the two things and believe that a banner with skilled graphics has nothing to show us.

If we have a look at a text-ad we can now see that we have grown accustomed to them being targeted at what we're searching for. In essence these adverts have commercialised themselves into being viewed by any visitor.

You will find this to be typical of a no frills just stuff situation. Ultimately it means the visitors will see what they're interested in, not a few random cool graphics you have throw at them.

As expressed earlier in this Google AdSense review, web site visitors acquire an advertising mechanism, since it is effective in directing them to pages of interest and could offer up a ton of things they actually prefer to see. Somebody chancing on an article on AdSense might well have been looking for a leather jacket or doing research on leather jackets when they arrived at the article.

And most especially for everybody, including visitors, this system could only improve whilst the procedure gets further polished to construct ads more applicable to what you are looking for, not just a few of keywords on a web site.

Today, it's because of AdSense that people are searching for a lot more interesting associated things from banners, and the companies behind the web site. The search engine that is Google and the advertisers need to have fresher ideas to exhibit, since expectations have expanded a great deal.

So could this non cut throat approach actually work in today's competitive marketplace? Well, as you can see it can and it does. And as you, the visitor can see, you're the one who will relish this the most. Promoting gets less of a encumbrance and more of a benefit, and is still a benefit you can decide to ignore..

Whilst a few might feel unwilling to read articles such as this goggle AdSense review that are there strictly to compel consumers, doubtless without this stipulation they can still be useful. In the final analysis the adverts imply that you do not have to go back to your homepage each time you're obliged to complete a purchase