Tuesday, July 29, 2008

Making Adsense work in the smart pricing era

Smart pricing has changed Adsense. Publishers are seeing lower per click payouts and are lamenting the inability of their old methods and systems to produce a profit under the current circumstances. The old guard of Adsense gurus, meanwhile, continues to hold tight to a perspective born before smart pricing became a reality. They continue to encourage new publishers to follow their methods for Adsense success. Others have overreacted, announcing that Adsense is no longer a viable moneymaking opportunity. Some have even argued that smart pricing killed Adsense.

The old guard gurus are merely protecting their own best interests. As long as they can pretend nothing meaningful has changed, the longer they can continue selling their systems and software. Those tolling death bells for Adsense are stirring up controversy for the sake of promoting click-flipping and other wealth-production strategies. The only people who seem to have it right are those publishers who have noticed that the old Adsense gravy train has run out of steam and who have discovered that the future of Adsense lies in treating it differently than before.

Instead of proclaiming the death of Adsense, savvy users are taking a different approach to the changed environment. Adsense still has a place and can still be a valuable part of a successful overall strategy. However, the previously embraced strategies that were premised on constructing lower-quality sites en masse and monetizing them exclusively with Adsense are no longer tenable.

Instead, Adsense can be used as one of a multiplicity of revenue-producing tactics on smart sites designed to provide visitors with real value. Earlier Adsense techniques were based on sending mass traffic to a site and collecting ad clicks exclusively. In many cases, the sites were actually designed in a way that aimed to make people want to leave rapidly, using Adsense ad blocks as an “escape route.”

Smart pricing has decreased the per click payout of such prices by such a substantial margin that one cannot hope to profit from those strategies in any meaningful way. Instead, smart publishers will create better sites that really interact with visitors in a meaningful way. Relevant contextual advertising fills the role of one many services offered to visitors. Instead of being the “only way” to make a dime, Adsense can be used as part of a full roster of moneymaking opportunities.

Not only does this strategy allow webmasters to effectively tap into to other revenue sources (some of which are more valuable than Adsense ever was in its heyday), it also comports with Adsense’s own recommendations for improving per click values in a smart pricing environment. There are more ways to make money and one can make more money with Adsense at the same time. Regardless of what some might be announcing, there is no reason to give up on Adsense. You just need to use it differently.

Adsense did not change in a vacuum. While it lumbered toward smart pricing, web access, technology and user expectations were also in a state of flux. Today, the old methods of top-down site design premised on the old publication model is outmoded. The arrival of what many are terming “Web 2.0” reflects the convergence of several different trends. Those who will successfully use Adsense as a monetization strategy today and in the future are aware of those trends and how to approach them to effectively generate a substantial income.

Adsense has changed. Do not believe those who tell you that “business as usual” will still work like a charm. Adsense is not, however, dead. It is still a strong and vibrant means by which to earn. The old Adsense business models are dead. They just do not do the trick anymore. You can make money with Adsense, but it will require the use of strategies that merge appropriately with the current environment and trends. Sites that seek to provide real value to visitors can make use of multiple revenue earning strategies including Adsense and will succeed regardless of smart pricing adjustments.

Tuesday, July 22, 2008

How to Increase Your AdSense Earnings With Competitive Ad Filtering

Most often today, when you hear people talking about optimizing for Google AdSense earnings, they talk about picking a particular niche, etc., but what happens then if you are already into a niche and you want to optimize your Google AdSense earnings even more? There is a simple solution.

The Competitive Ad Filter

The competitive ad filter is a simple tool that Google incorporated a few years back. It does what it says it does. It blacklists URLs that you simply don't like from showing up in your ads. This can be for any apparent reasons.

  • An advertiser's click through is low. Using tools like Spyfu to "spy" on an advertiser's budget.
  • The site that is listed on ad makes your site "look" bad. This can be from how the ad looks, or how the advertiser's site looks it self.
  • It is one of your competitors.
Either one of these reasons may quickly cause the webmaster to react, that is why Google incorporated the competitive ad filtering. A Google tutorial on how to use the competitive ad filtering system, can be found here.

Now with the ability to blacklist any of the advertiser's site to appear on your Google AdSense listings and the power to identify an advertiser's budget, you can somewhat help improve your AdSense earnings by simply separating MFA sites from serious competitors.

What are MFA Sites?

MFA sites or should I say "Made for AdSense" sites is another term many publishers use to distinguish serious advertisers from simply phonies who pay only a penny for a click through. Although it is rare for a MFA site to appear on a site's listings, it is still possible. That is why blacklisting MFA sites is a great way to simply cross out sites that pay little to a penny for every click and leave only advertisers that pay plenty of pennies more, depending on your niche.

Your Objective

Your objective is to simply cross out MFA sites or any advertiser site that you don't want to possibly appear on your AdSense listings with spying technology like Spyfu to look at an advertiser's budget. If you have any other tool besides Spyfu that works best for you, feel free to share as well.

Now that Google enables Google publishers to be able to blacklist over 1,000 sites, it is almost impossible to run out of room to list out those pesky MFA sites from appearing and increase your AdSense earnings.

Hard Times Equal Low AdSense Revenue

The last few months I have noticed my AdSense revenue and site traffic really heading the wrong direction. This worlds economic crisis has an impact on everything.

What do we do about it?

Well with crisis also comes opportunity. Try not to think of this as the end of the world because it is not. Also do not get discouraged, stay on track and you will get through it.Now, we must come up with a plan to keep our AdSense earnings flowing as planned.

Think, It's not that hard!

Take this for example. People all over are losing their jobs, it's not a nice thing but it is realty. Now in your position think of the positives of this situation, yes it sounds weird but it's not. With job loses comes an increase in job hunting, job placement, job training etc. What I did right here is give you a gold mine if you put your AdSense tools to work for you.

Go ahead and see for yourself, run some of these words and see how the search volume has increased. Take advantage of this information and away you go!

Try to come up with more ideas along this line and you too will see that there is still money to be made with Google AdSense. You have to remember, you have to find the money, it will not find you right away.

In Conclusion

Don't let the hard times get you down, think positive and you will rise above this. I remember my Dad saying "one man's loss is another man's gain" you know what.....he was right.

Saturday, July 12, 2008

Using Channels in AdSense

AdSense is one of the easiest ways to make money online. If your blog or website is getting targeted traffic from search engines you can earn a lot of money via AdSense. Unfortunately lots of blog owners just add the AdSense blocks to there websites and hope that money will come pouring in. Although you can make money this way you might be missing out on making a lot more. That is why it is important to track the performance of your ad block via AdSense channels.

Adding a channel is pretty easy to do and it want take you much time either. Go to your AdSense account and click the AdSense setup tab. There create an Ad block as usual. While clicking the continue button you will come to a page where you can add a channel. If you don't have a channel yet then create a channel. There's a link in the bottom of the page to create a channel. After adding the channel generate the ad block and add it to your website. Now you can track the performance of different ad blocks through the report overview of your Adsense account.

The most important thing in Adsense is to experiment with your placement. Most will tell you that adding a leader board block is the best way to go , but difference audiences react differently and if you are not tracking where the clicks are coming you might be wasting precious web space for no return. In one of my blogs the AdSense block inside posts tend to perform better. So without tracking your performance you have no way of knowing which ad block is performing the best.

Now that you know of the importance of Adsense it is time to add them to your blog. The most easiest way to add them is to use HTML/Javascript widget in Wordpress or HTML/Javascript gadget in blogspot. Although that is the easiest way they appear in the side bar and have low performance. This article shows you how to add AdSense to your blog and website. Now its time to take action and increase your Adsense earning.

Saturday, July 5, 2008

How to Selling Needed and hope to Target Market

In previous posts I have research about your Key Success Promotions. Basically what you have focused the campaign message. And continue and distribute to your campaign in a variety of objectives.

Well now we on the other key campaigns. That is, your campaign should have a goal or expectation. This means that you have actually ideals or expectations that can be achieved through your products.

Try to see the promotional products such as skin whitener. Ideals or expectations that they sell is white enamor can make women more self confidence. If products other vehicle example. Hustle and fast vehicles that can deliver up to the users with the goal on time.

If the product AMMS (Automatic Money Machine System) that can be obtained in internet what?

Ideals or expectations that are offered so that you can achieve financial freedom. Accept money quickly and easily, and can be freed from the fetters of life difficulties chastise you for this.

But whatever you offer, your principle products must contain two things before: ideals and expectations. Because, basically every man is always in the two conditions. Condition that the run condition at this time and who want them.

Another thing that needs to be understood, the sale of any activity carried out essentially human. And as a human being, not just rely on the ratio, but often determined by the emotions in the book. Pain or not interested, like it or not, believe it or not, often become the main factor driving the action. If the campaign you can touch the emotional consumer, the campaign difficult for you to fail. Thus, the exploration campaign message you with the emotional side consumers.

You can not be believed. But really, that's the reality. A successful campaign can usually touch the emotional side of consumers.

Especially when your main target market is the weaker sex. For many people the word, the more women emotion compared rate. So, once again, if you want to campaign successfully, understand and enter the elements of emotional messages in your campaign.

Are guaranteed, your campaign will not fail! Visitors will be voluntary with the product you buy. Happy trying ...