Tuesday, April 22, 2008

Google AdSense Software - The Money-Making Wizard Or Scam?

The online era has opened the flood gates to newer opportunities for online business and in the development of a high-tech market place.

Earlier working with the online medium pertained to extracting information from the search engines and building network. But today, like every other medium of communication, the Internet has also grown into a highly potent advertising medium.

After the boom of audio-visual medium and the electronic age, Google brought the e-commerce and e-business factor to the online domain in the form of the Google AdSense software. Today, there are hundreds of thousands of websites, eyeing for maximum number of hits and views from the targeted increasing number of visitors producing better lead generation and conversion for online businesses.

But what are the benefits of using the Google AdSense software, read on:

  • Convenience: It is a convenient way of putting maximum ads on one's website without paying too much to the advertisers. It is an easy method of earning some extra income by the site owners in the form of intelligent ad placement.
  • Affordability: The program is affordable and is not heavy on the pocket of the advertisers and not at all costly for the site owners. The site owners can run 'n' number of ads (though not advisable) on their sites for generation of extra income.
  • Complimentary ads: The ads placed through Google AdSense software are complimentary to the text and enable better product search for the users. The users can easily read about a product and even by it or its kind from the same web page. Complimentary ads are psychologically at a better position of grabbing user attention and even work their way better in the consumer decision-making process.

Due to these factors, it is even more vital to make a careful selection for the CPC system from Google. Ensure:

  • That you purchase Google AdSense Software from a system which can be easily accessed and utilized by someone who is a fresher in terms of online marketing to an online marketing pro.
  • Secondly, the system can become a cumbersome task if you select its usage from a complicated system. An effective CPC system should ask for minimum coding from the user's end.

To make the most out of Google AdSense, click the following URL which serves as an information bank about the topic.

Making Money With Google AdSense - Do's & Don'ts

AdSense is an appropriate advertisement program run by Google as we have seen "Ads by Google" on most of the websites. Make money with Google AdSense is actually simpler than you might think. What you need to do is to create a website, publish some content there and apply for AdSense. Then paste Ads code into your website. This ads code will show ads by Google on your site. Once a visitor clicks on the ads, Google will charge the advertiser and pay you a share of the ads money.

Before we apply it, we have to read Google AdSense terms and policies as not footstep on the "Boom". I have summarize in a simple way of do and don't using Google AdSense.

Do

  • You may have a consistent theme for your website with a number of informative pages about changeable topics. So that, you will have more ads to choose from and can possibly maximize your CTR.
  • Use variations of keywords for added advantage. Higher paying keywords will usually add advantage but not always yield more rewards. However think of some relevant keywords.
  • Always focus on sharing quality unique information. The more specific the content of your website is, the more targeted your ads will be.
  • Trial run on various ads formats or pattern on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.
  • Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down. Position your ad block in such a way that the ad is able to be seen and yet it does not delay the readers.
  • Get a practical feel of how the visitor to your website will view your web page by using Google AdSense preview toolbar.
  • Always evaluate your performance by using Google channels and other external tracking software on a regular basis.

Don't

Do not try to fraudulent means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:

  • Repeated manual clicks
  • Automated clicking programs
  • Clicking your own ads
  • Using robots to generate clicks
  • Prompt up ads
  • Trap your visitors into clicking on your ads by using force click
  • Do not hide the ads text and URL.
  • Should not have hidden text for your content to misleading the Ads.
  • Illegal information is not allowed.
  • Not to exceed 3 Ads in a page

Tuesday, April 15, 2008

Adsense Calculator

Google provides Adsense clients with a rather rudimentary amount of information to check on how their ads are doing.

They have a basic Adsense calculator but all it seems to do is compute just how much you've earned after the clicks. It doesn't exactly give a detailed breakdown of all the information needed to get to the bottom line: the dollar amount. Thankfully, there are now websites that are built solely to serve as one's Adsense calculator.

What Adsense calculators do is something that Google also does, which is compute just how many dollars your ads are earning for you. However, in this case, the calculator actually asks for your information. This of course is because the site does not have access to information the way Google does.

In simple terms, you just have to put in the information that the site asks for and have the tool calculate the dollar amount you should be getting. Adsense calculators have very little fuss about them and can be of great help if you want to make sure that the statistics and numbers Google gives you really does add up to the dollar amount that they say it does.

An Adsense calculator also helps you in predicting how much your earnings would change if some of the statistics went up or down, like the number of clicks on the ads. Adsense calculator can be a really useful tool for webmasters who rely heavily on ads to make money. It also helps verify the dollar amounts on the checks that Google sends them, just to make sure everything is on the up and up.

Adsense Click Exchange

The Adsense system makes profits based on number of clicks. More clicks mean more money. However, not everyone who sees an ad is actually going to click on it. So, what would be the best way to get that done? According to some people, that's the so-called Adsense click exchange. The similarity in the Adsense click exchange name to the New York Stock Exchange is purely co-incidental. Ahem.

The basic concept is a work-around to Google’s policy of not clicking one's own ads. Since clicking on one's own ad is not allowed, some very smart people decided to click on each others ads. Nothing in the terms and conditions disallows that, as far as most people are concerned. However, this is far from the whole story.

There are also lots of people and products that claim to be able to jack up Adsense clicks. You could say they are part of the Adsense click exchange, too. There’ are literally hundreds of ways to get those checks coming in with bigger and bigger dollar amounts. The trouble is, for every one that works, there's at least five more that don't, but claim to anyway. It all falls down on your lap which ones to make use of and which ones not to, since there is no way to tell which of them actually works.

Of course, there are tons of things you can do yourself to help improve the number of clicks. You can make it so that your content is more search engine friendly. You can make changes and updates to make your site not look like a generic, made-for-ads sites that are all over the Internet. Or, you can check the Adsense click exchange website, which only shares the name with the network of people trying to work around Google’'s terms and limitations.