The Death of AdSense?

Well love it or hate it, it is not dead. The only people saying it is dead are those that have been slapped by Google and experienced a big drop in earnings. Okay for sure AdSense earnings have taken a tumble since the big guys changed their AdWords policy and took most keywords up from 25 cents to $2+. So admittedly this will have caused some advertisers to throttle back on their spending. However there is a big plus as a result of this change for ad publishers not a negative as some will tell you. So what is the upside I hear you cry?

Money, plain and simple and that is the truth. As a result of some words going up in price eightfold or more this means that as an AdSense publisher the same click is now potentially worth eight times as much revenue to you. Indeed I have seen 25 cent clicks now bring me in just under $4, which has to be a good thing right. On a good day I hear one of the top Gurus Michael Cheney breaks $1,000 per day.

Also if AdSense is dead then why isn't Google going bust? It makes its money from AdWords revenue, and as it still makes a profit of several hundred million then at a fair guess it still has a lot of advertisers spending huge amounts of money on advertising. Hence by default it is also still paying out a lot to its publishers as thousands of people are not simply closing down their websites or removing all the ads are they?

So whilst people may have seen a drop in there AdSense income if you are in it for the long game then you will continue to make money with the ad programme.