If you are looking to monetize your Website or Blog then Google AdSense would be one of best options for revenue generation through text, image and video advertisements. Just type "AdSense" in any search engine and you would be amazed to find numerous websites which give quality information on this topic. It also signifies the importance of making money online, many Internet marketing experts and intellectuals have made abundant blog posts and written ebooks on the same topic. This article would be of great use for rookies and people who want to get into Google AdSense.
We can find many discussions on AdSense on almost all major discussion boards, forums and blogs. AdSense has become a buzz for teenagers who want to meet their personal expenses by running blogs of their personal interests. Even fulltime webmasters research to find various techniques for consistent revenue generation without any copyright infringement and violations of copyright laws.
Ironically many authors who claim to be the authority on AdSense and other advertisement media are still thriving to generate consistent revenue online. For this reason, there is no point in buying ebooks on this topic. All the information that you ever needed can be found online and especially at Google's own pages. AdSense is a Google owned program that allows webmasters to display pay per click ads on their webpages. These advertisements are content sensitive (or contextual). This means that if you have a website on computers, advertisements displayed will be about computers. AdSense ads are highly relevant and it is because of this reason it is more successful. In fact, in the 3rd quarter of the year 2007, Google made a whopping $1.45 billion just from AdSense alone.
There have been other ways of online advertising like popups and banner ads. However, these are not so profitable and efficient when compared to pay per click ads. When was the last time you clicked on a banner or waited to see what a popup was about to display? The answer would be rare. However, the case is different with pay per click ads. As, these ads are contextual thus they can easily blend in with the content of the web page. Users click on the ads only when they are interested in the ad, this proven result generates huge targeted traffic to the advertiser. Targeted traffic means more conversions in return of investment and profits.
Being a webmaster or an active blogger you might have already known that "To increase revenue from AdSense earnings we have to place multiple ads on rich content web pages. Here are some tips in maximizing your revenue with multiple advertisements.
Make sure the ad unit with the highest CTR is the first ad unit in the HTML code of your page. We've heard that there may be some confusion on this, so here's some clarification on how we serve ads to a page once we know which ads win the auction.
First we would start with selecting the ad unit on our main web page. I got some amazing results when I selected an ad size of 300x250 rectangle. Apart from selecting the right size, it is also important to select the right place and color of the ad unit.
I went through a survey on how a person uses the Internet. The results were remarkable, most of the users move the cursor in the centre or on the extreme right corners of a web page. Considering these facts it would be sensible to place the ads in the middle of the page or on the right hand side of the web page.
Selecting the ad color is also important. We can select the ad units which match the web page color and start placing them in between the content.
How about selecting the keywords which yield good money! It is always important to write a quality content which the visitors find valuable. If the content is based on high frequency keywords then it would be great!
Now that you have known few tips on AdSense, let us try these tips and watch your earnings grow!
Most of the Google AdSense publishers commit mistakes naively which could ban their AdSense account.
These AdSense tips are derived from Google Program policies, Terms & Conditions and FAQ's.
1. Never click your own AdSense ads or get them clicked for whatever reason.
2. Never change the AdSense code.
3. Do not place more than 3 advertisement units or 2 AdSense search boxes on any web page.
4. Do not disclose confidential information about your AdSense account like the CTR, CPM and income derived via individual ad units.
5. You do not need to create 5 accounts for 5 different websites. One account will do.
6. Label headings should be "sponsored links" or "advertisements" only.
7. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
8. Avoid excessive advertising and keyword stuffing
9. Ensure the Language is Supported
10. Do not confuse with adjacent images
Prevention is better than cure, so whenever you are in doubt it is better to ask AdSense for help.
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