AdSense is one of the easiest ways to make money online. If your blog or website is getting targeted traffic from search engines you can earn a lot of money via AdSense. Unfortunately lots of blog owners just add the AdSense blocks to there websites and hope that money will come pouring in. Although you can make money this way you might be missing out on making a lot more. That is why it is important to track the performance of your ad block via AdSense channels.
Adding a channel is pretty easy to do and it want take you much time either. Go to your AdSense account and click the AdSense setup tab. There create an Ad block as usual. While clicking the continue button you will come to a page where you can add a channel. If you don't have a channel yet then create a channel. There's a link in the bottom of the page to create a channel. After adding the channel generate the ad block and add it to your website. Now you can track the performance of different ad blocks through the report overview of your Adsense account.
The most important thing in Adsense is to experiment with your placement. Most will tell you that adding a leader board block is the best way to go , but difference audiences react differently and if you are not tracking where the clicks are coming you might be wasting precious web space for no return. In one of my blogs the AdSense block inside posts tend to perform better. So without tracking your performance you have no way of knowing which ad block is performing the best.
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