Sunday, February 17, 2008

Adsense Arbitrage

In the world of contextual advertising and paid search, adsense arbitrage has been a popular technique among internet marketers in generating the biggest possible income.

This technique is quite simple, although one must devote a significant amount of time at first. Basically, you aim to make as many cheap ads as you can that will direct traffic into your website. In your website, visitors will click other ads which have higher payouts compared to your costs. The money that you make will be far greater than the money you spend to build traffic for your site. With the concept 'spend less, earn more,' many are greatly encouraged to adopt the adsense arbitrage method.

Whatever method you use to build ads for keywords, you will definitely need the Keyword Tool of Google to get specific words or phrases that people mostly search, but advertisers usually ignore. Generic keywords are commonly more expensive because of their high searchability, while specific keywords are cheaper because few advertisers compete for them. Also, make sure that your chosen keyword very much describes the content of your website because these keywords are considered by Google to be of high quality.

What basically happens is that you invite people to your website by having them click your advertisement in the search result of Google. While browsing what you offer in your site, people will also see ads of other advertisers with generic keywords, and maybe will get to click them, too. In adsense arbitrage, you are actually benefiting from the gaps between the generic advertisements of other advertisers and the specific advertisements that you have made.

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