WordPress AdSense Template - The Future is Here

When a webmaster uses a WordPress AdSense template, they are utilizing the same technology that will be used by all software systems in the future. This is the advantage of not only using but learning all the great advantages of not only WordPress but the AdSense templates. The easy at which this great system can be not only implemented but modified is incredible.

There is no longer any need to know a computer language or where to place a script inside of a HTML formatted layout. The great plugins available from WordPress handle all the details. If a person can cut and paste they can add AdSense to their web site. It is really that easy.

The biggest decision is which template is right for your website. There are specific niche AdSense templates that are made specifically for uses in WordPress were only the right background and print colors need to be chosen. The big secret to having the right template is to get the one that sends the right first impression to the web surfers.

A good example of sending the right message is if the site is about formula one racing. The back ground icons should have a checkered flag and a picture of an old and new style of formula one racing car. In one corner should also be F1. This will send the right impression that the site is not only about racing but formula one racing. If your niche site is about a financial matter, then a pile of cash as the icon along with a dull green background would send the impression this site deals with money.

Niche AdSense templates for WordPress from Mason World have some of the best that are in use today.

The right WordPress AdSense template is waiting for you to use and profit from.

Niche AdSense - The Right Message With the Right Set of Ads

The advantage of having a niche sight that is specific is that the right niche AdSense ads will automatically appear on your site. By setting the right niche title and content on your site, the mechanism utilized by AdSense will automatically set your site up with ads that will complement the content you have placed there.

The more specific your niche is, the better the chances of getting relevant ads posted on your site. This will give the web surfer the opportunity to find specifically what they are looking for. With each ad that is clicked on will then translate into profits that will go into your bank account. This is the bottom line of most sites, profit.

There are some sites that are just out there to relay information and are done just for the fun of it, but most are not. The increase of profits is what all companies are in business for. By addressing the specific niche, a web site will be known and talked about. This will translate into visitors and profit if the right ads are present.

The more specific the sites subject matter is, the more relevant the ads that will be placed on the site will be. By a web master narrowing their niche to not only a specific category but then subcategory, the odds are increased that they will find that niche market that no one else is offering.

So chose your niche market wisely and the proper niche AdSense ads will not only appear but help make you money.

AdSense Tips - Hints, Tricks, and More!

The foremost objective of any AdSense client is to maximize his earnings as a web publisher.

However, this task is not an easy one, especially for the new breed of businessmen - the internet has become an increasingly competitive marketplace.

Our site focuses on AdSense tips that can actually boost the revenue of any AdSense client's business. Though they may seem obvious to some, these fundamental tips are the keys to your success.

First, it is important to research your targeted keywords (if you have no idea what we're talking about, you may want to start at this site). Sneak a peek at the most popular keywords online, how frequently they are searched, and what type of competition each has.

Next, and likely most important - pay attention to your content. Too frequently, new web publishers are so keen to publish their Adsense websites and 'get rich quick' that they forget the most important aspect of their website - the subject material itself. While it may seem like a good idea at the time, sites with no useable content will not attract any surfers, let alone entice them to click on your ads.

The third AdSense tip is all about the perfect format. The better earners are placed in well thought out locations, setup in a format that outperforms other ads, and makes use of color tones that are attention-grabbers. You just need to figure out which is the most suitable to your requirements. This will come with trial and error, along with experience.

Then, there's the statistical report. Like in most businesses, feedback is the guiding light to help you see whether you are trudging the right track or not. It is wise to always be on the lookout for the effects of your commercial moves and see which ones work.

The best performers in all those four aspects will naturally generate better revenues.

However, all these AdSense tips boil down to the one that really matters: Traffic. Whether you have all the most popular keywords, the richest content, and the highest converting formats, they will do you no good without targeted visitors

The Adsense Dilemma (Or How To Make Money)

Adsense - some love it, some hate it. It doesn’t work for all sites, but there’s no denying that on the right site, it can make a lot of money.

Most beginners don’t understand what type of site it works well on. They slap Adsense on their blog and expect the cash to come rolling in. Of course, it doesn’t. Why? Because Adsense doesn’t work well on their type of site.

In this article, I explain the underlying principle of Adsense and look at the attributes of sites that are successful with Adsense.

Although Adsense is used on many different types of site, to keep it simple, I compare two main types of site:

1. Blogs: because that’s my target audience and what most beginners use.
2. Made For Adsense (MFA) niche mini sites: because that’s a common model used by people actually making money from Adsense.

The Underlying Principle Of Adsense

First, we need to understand the underlying principle of Adsense. I’ve seen people skirt around the issue, but I’ve never seen anyone actually come out and say it:

For Adsense to work well, your content should not solve the reader’s problem. If you solve their problem, they won’t need to click the ads.

If you leave the reader needing more information, you increase the chance of them clicking a contextual ad which may solve their needs.

The better your content is, the lower your click through rate (CTR) will be.

So Should I Start Writing Mediocre Content?

No! Not unless it’s for an MFA site. If you start writing mediocre content on a blog, you’ll lose your readers and your blog will start to fail on all fronts.

For a blog, you need great content. This increases readership, encourages other sites to link to you, leading to more traffic, a higher PageRank, etc. Take the great content away and your blog will fail. Blogs can make money from Adsense, but they generally have a low CTR.

For an MFA site, good content is less important. These sites don’t rely on the content to promote the site - they are more likely to use Article Marketing. They typically have mediocre content and, as a result, a high CTR.

Other Factors Affecting Adsense Success

There are many other factors affecting the success of Adsense, including:

1. Target Audience / Ad Awareness

Its well known that experienced Internet users are less likely to click ads than newer / casual Internet users. This appears to be related to visitor awareness of what’s content and what’s an ad. Experienced Internet users can spot ads a mile off and avoid clicking them.

The topic of a site determines the type of visitor it receives. Sites about web development, making money online, etc will attract visitors who are experienced Internet users and mostly Adsense blind. Sites about knitting or pets will attract visitors who are more likely to click ads.

Blogs: Depends on the niche. A Make Money Online blog will have a low CTR, but a knitting blog will do better.
MFA Sites: Once again, depends on the niche, but the niche is carefully selected to attract less technical visitors.

2. Where Do Your Visitors Come From?

Does your site cater for regular visitors or search engine visitors? What about social traffic, such as that from StumbleUpon?

Regular visitors don’t normally click ads. They come to read your content and go away happy, their goal fulfilled.

Search engine visitors do click ads. They arrive at your site seeking to address a specific need. If your content doesn’t solve the need, they’ll keep looking. If they see a related Adsense ad, they are likely to click it.

Social traffic visitors don’t normally click ads. What’s more, a surge of social traffic results in high traffic with few clicks, drastically lowering your CTR, which can result in you being Smart Priced by Google (more on this later).

Blogs: Receive search traffic, but focus is on regular visitors, then social traffic, so lower CTR.
MFA Sites: Only target search engine visitors, meaning higher CTR.

3. Niche / Value Of Clicks

Having a high CTR is great - but what if most clicks only earn you 6 cents? To make serious money from Adsense you need to target high paying niches.

Blogs: Depends on the niche. A Make Money Online blog is unlikely to get high paying clicks, but some niches will do well.
MFA Sites: The niche is normally carefully selected to result in high paying clicks.

4. Traffic

Even if you have a low CTR, decent money can still be made with high traffic. After all, 1% of 1000 is the same as 25% of 40 (it is: trust me, I checked).

However, you probably need upwards of 10,000 unique visitors a day to make serious money. At that point, you’ll be earning more from other sources, but Adsense can supplement that nicely.

Blogs: Typically have higher traffic than MFA sites, but not many reach the traffic levels needed to really do well with Adsense.
MFA Sites: Typically not high traffic, but this is offset by a high CTR.

5. Adsense Smart Pricing

Not many people have heard about Adsense Smart Pricing and there’s little information about it. It appears that if you have a low CTR (under 1 or 2%), you may be penalised, so you only get about 10% of what clicks are worth.

Blogs: Many are probably already smart priced, or in danger of being so.
MFA Sites: Normally have a high CTR, so no danger of smart pricing.

Note: If you have a WordPress blog, it may be worth using the Who Sees Ads plugin so that only search engine traffic see Adsense ads. I haven’t done this on this blog yet as I’m looking into another option at the moment.

Putting It All Together

To gauge how successful a site is likely to be with Adsense, all these factors need to be taken into account. If a site is weak in one area, it can still be successful if its strong in the other areas. That said, lets take a look at the ideal site for Adsense and the ‘Anti-Adsense’ site where it won’t work well.

The Ideal Site For Adsense should have mediocre content, be targeted at search engine traffic and be in a niche which attracts inexperienced web users and high clicks. With all that in place, the higher the traffic the better!

Adsense Won’t Work Well on sites with good content, regular readers and social traffic, especially in niches which attract experienced web users or which have low paying clicks.

Okay, if you haven’t figured it out yet:

MFA sites are very close to the ideal site for Adsense. The only struggle they have is with achieving high traffic, but the traffic they do receive is targeted traffic, resulting in a high CTR, so they make money.

Blogs are much closer to the anti-Adsense site. For a blog to be successful, they have to embrace many of the things that don’t work well with Adsense. For Adsense to work on a blog, you’ll need traffic and LOTS of it - although some niches may be moderately successful with only medium traffic. If you’re in the making money online, blogging or a technical niche, best of luck!

The Adsense Dilemma

If you really want to make money with Adsense, then you have to face up to the fact that you’re unlikely to do so with your blog. You then have a choice:

1. Persist with your blog. Try to build it into a top-of-niche, high-quality blog, with lots of traffic. This will take a long time and you won’t see much money until you’ve ‘made it’.

OR

2. Forget your blog, at least for making money purposes. Instead look into creating MFA sites.

As Grizzly points out (in the post I linked to), it can be a little seedy. It’s up to you how far you want to go. You can always stick to trying to conquer keywords related to finance or some other non-seedy topic. Some of you may still have trouble with it, because the point is to not provide people with the solutions they need, which is counter intuitive for most bloggers. I’m not saying what you should do, just pointing out the options.

That’s the Adsense dilemma. What will you do?

The Final Word

A lot of this has been repeated in various places around the Internet. I’ve tried to pull it all together. The one thing I haven’t seen written elsewhere, is the theory:

Your content shouldn’t solve people’s problems if you want them to click Adsense ads.

That’s not to say someone, somewhere, hasn’t written about it before. Edit: I just noticed that Vic from Blogger Unleashed mentioned this two days ago in his Adsense Basics post. Vic is a true Adsense expert, so I guess that shows I’m on the right track!

If you disagree with me, tell me why! If you agree - what will you do?

Addendum

Something I’ve been thinking about recently is Adsense optimized WordPress Themes. If you’re starting multiple blogs and your goal is make money by running Adsense on them, then getting some themes already set up for Adsense may be the way to go…

Possible Smart Pricing Solution

I was getting frustrated because I was getting a large number of clicks, but low payouts across my sites. Right now, I have a few sites going, and I know which ones have the best paying clicks. Unfortunately, some of my more 'popular' sites seemed to be dragging down my payout.

To increase my earnings, I wrote an ad-rotator system to switch between CPA and contextual ads. I was playing with different settings trying to maximize the monetization, when something really interesting happened.

I was tweaking the CPA settings, and I had them set to display 70% of the time on my highest traffic site. I got tired and went to bed with the settings in place.

When I got up in the morning, I checked my adsense, and my clicks were paying out MUCH higher. I looked at my channels, and my highest traffic site had the lowest number of clickthroughs. Because I had the CPA's showing 70% of the time, the adsense on that site showed 70% less.

My other sites still had the same number of usual clicks (I was only experimenting on my high traffic site). But, the clicks were paying out much better. I turned the rotation up to 80% and tried it again. The next day, the clicks paid more AGAIN.

I have heard that smart pricing affects an entire account. And, I'm not sure how it works. But, it seemed to me that as I started reducing the visibility of the Adsense on my high traffic site, the payout on my low traffic sites got bigger.

I'm not sure if this is smart pricing, or if there is an algorithm that tries to maximize profits for google by estimating the max potential clicks for a site, then reducing the payout accordingly. Either way, i've been getting 30% more per click since this experiment started.

The bonus? My CPA ads are starting to pay out more than the adsense used to. So, my main site is generating more $$$ through CPA, and the others are getting more per click than before.

It seems like this would be an easy problem for an optimization algorithm. You would just have to get the channel data and the cpa payout info, then automatically tweak the display percentages across your sites and measure the differences.

I think I'll build that kind of optimization into my next generation of automated sites. But for now, I thought I would share my findings. If you have a network of sites, and you notice lower trending payouts, try isolating the junk-clicks and reduce the amount of adsense you display on that site.

When I did this, my other sites started paying out much better.

It can't be the rotation, because the ads that are getting clicked are on completely different sites. Suppose there were 2 sites...

Site A -> 100 clicks -> $1
Site B -> 10 clicks -> $1

Now, I reduce the number of impressions on Site A by 70%. This is what it ends up doing...

Site A -> 30 clicks -> $0.30
Site B -> 10 clicks -> $2.00

Site B still has the same number of clicks, but each click is worth more $$ now and the overall payout is GREATER by serving less ads.

I thought that maybe it was just fluctuation in the advertising, but I don't think so. The obvious way to test it is to increase the number of impressions I'm serving on site A and see if the payout goes down again. If I do that, I'll let you all know how it goes.

Those ads are still showing up with the same frequency, and they are still generating the same number of clicks. It's just that the clicks on those sites are worth way more $$$ now.